For Mortgage Brokers

Turn every listing into mortgage leads.

Sponsor AskListing for your real estate agent partners. Every buyer who asks about a listing already needs financing, and the agent you equipped will introduce you first.

Talk to us How it works
A real business tool for your agents. A real lead pipeline for you.

How mortgage brokers use AskListing

A simple exchange: you supply the tool, your agents supply the relationship, every buyer gets a warm introduction to you.

01

Sponsor

You pay for AskListing on behalf of your agent partners. Each agent gets their own dashboard and listings at no cost to them.

02

List

Agents add their listings, upload property facts, and put AskListing QR signs at the curb. Buyers scan and start asking questions instantly.

03

Capture

The AI qualifies each buyer, capturing their name, contact, and whether they are pre-approved. Every lead is logged and alerted to the agent.

04

Refer

Agents introduce every unfinanced buyer to you as their preferred lender. You get warm, property-specific mortgage leads, not cold list rentals.

Mortgage broker reviewing buyer leads from real estate listing AI

Why agents say yes

Agents want tools that make them look good at the curb, capture the buyer before a competitor does, and keep them informed without being chained to their phone. AskListing does all three.

When you fund the service, agents get a premium AI concierge on every listing for free. That is a compelling reason to keep you top of mind when a buyer says they need financing.

  • Instant answers for every buyer, 24 hours a day
  • QR code sign riders ship with the account
  • Lead alerts by text and email the moment a buyer engages
  • Fair Housing safe, grounded only in approved listing facts

What you get as the sponsoring lender

More than just goodwill with agents. A structural pipeline of buyers who already want a specific home.

Property-specific prospects

Every referral comes attached to a real address, a conversation history, and a buyer who already asked questions about that home. Context that cold leads never have.

Pre-qualification signal

The AI asks every buyer whether they are pre-approved and who they are working with. That answer arrives with each lead alert so your first call is already informed.

Deeper agent relationships

You are not just a business card anymore. You are the reason their listings look sharper than everyone else on the street. That sticks when buyers come asking for lender recommendations.

ROI you can measure

The dashboard shows scans, conversations, leads, and booked showings per listing and per agent. You can see exactly which listings are generating activity and where your budget is working.

Instant lead alerts

When a buyer engages a listing, the agent gets a text and email alert. As the sponsoring lender, you can be included on those alerts too, so you are never the last to know.

Always-on coverage

Buyers browse listings on Sunday evenings and Saturday mornings. The AI answers instantly at any hour, so no prospect slips through while the agent is unavailable.

Sponsor your agents. Pick a plan.

Pricing is based on active listings across all agents you sponsor. Every plan includes a 14-day free trial.

$49/mo

Starter

  • Up to 5 active listings
  • AI text concierge and web chat
  • Buyer lead capture and showing alerts
  • Voice AI add-on: +$99/mo, 300 pooled minutes

14-day free trial, no charge today

Start free trial
$199/mo

Team

  • Up to 25 active listings
  • AI text concierge and web chat
  • Buyer lead capture and showing alerts
  • Voice AI add-on: +$99/mo, 300 pooled minutes

14-day free trial, no charge today

Start free trial
Best for brokers
$499/mo

Brokerage

  • Up to 50 active listings
  • Voice AI included, 600 pooled minutes
  • Priority lead alerts for all sponsored agents
  • Up to 5 alert recipients (add yourself)

14-day free trial, no charge today

Start free trial
$495 to $995 once

White Glove Setup

  • Prompt engineering for each listing
  • CRM sync (Follow Up Boss, kvCORE, Lofty, LionDesk)
  • Premium sign riders for all sponsored agents
Get started

Syncs with your agents' CRM

Follow Up Boss kvCORE Lofty LionDesk

Questions mortgage brokers ask

How the sponsorship model works in practice.

Is this a RESPA-compliant arrangement?

The mortgage broker pays for a real, working software tool, not for referrals. The relationship between the broker and agent is separate from the software subscription. We recommend confirming the structure with your compliance team before rolling out, as regulations vary by state and firm.

How many agents can I sponsor?

There is no fixed cap. Pricing scales by the number of active listings under management. A Brokerage plan covers up to 50 listings; for larger networks, contact us for a custom arrangement.

Do agents know you are sponsoring the account?

Yes. Transparency is part of the model. Agents know you funded the tool, which is precisely why the relationship carries weight when a buyer mentions they need financing.

Can I see the leads myself?

Lead data belongs to the agent and their brokerage. You can be added as an alert recipient on individual listings with the agent's permission, so you receive the same real-time notifications they do.

A note on compliance: AskListing is a listing AI tool, not a referral fee arrangement. The value exchange is a software subscription, and any mortgage referral flows from the agent's independent business relationship with you. We recommend reviewing the model with your compliance officer before launching, particularly if your firm has a preferred lender disclosure requirement.

Ready to build your agent network?

Tell us how many agents you work with and we will put together a sponsorship plan that fits your pipeline goals.

See pricing